Digital recycling solution platform launched

Hotpack Global, the UAE-based global leader in packaging products, has partnered with RECAPP, a digital recycling solution platform for households and companies, to roll out recycling bins at its facilities, as well as its clients’ premises to collect a combined quantity of 84 metric tons of waste per year. 

This is projected to reduce an estimated 84 metric tons of CO2 (Carbon Dioxide) emissions, demonstrating a sizable and tangible commitment to carbon footprint reduction.

As part of this campaign, Hotpack will deploy RECAPP recycling boxes on the premises of a number of their clients and manage their collections with RECAPP’s digital solutions. The partnership aims to not only curb plastic pollution but also create a more environmentally responsible and eco-friendly community by building an awareness of sustainable practices through collective actions and incentives.

RECAPP offers the first digital solution for recycling collection services that is streamlined with an efficient process for gathering recyclable materials. The mobile app offers a user-friendly interface that allows individuals and businesses to schedule pick-ups, making recycling convenient and accessible. RECAPP's robust logistics network ensures reliable collection and delivery to recycling facilities, contributing to sustainability goals by diverting materials from landfills and promoting eco-friendly practices.

RECAPP's digital solution and online platform will provide key performance indicators (KPIs) for tracking progress and integrating user data into communication strategies. The initiative also aims to convert RECAPP users into customers and acquire digital assets for growth.

By earning points through their recycling efforts on the RECAPP mobile application, users gain access to a wide range of partners. As users recycle at home with RECAPP, they can explore exclusive discounts on Hotpack products starting from 8,000 points with the reward scheme mechanism, fostering a community dedicated to environmental stewardship.

Additionally, Hotpack employees will have the opportunity to participate in co-branded events as part of the collaboration with RECAPP. These events, as part of Hotpack’s ‘Happiness Initiative’, will include recycling workshops and beach cleaning activities, aimed at promoting a recycling reflex and eco-friendly behaviour among Hotpack's workforce.

RECAPP’s sustainability commitment projects substantial environmental and social impacts, forecasting 964 metric tons of waste collected in tin cans, aluminium cans, HDPE and PP plastics, PET bottles, mixed plastic, LDPE bags and other recyclable waste. This will result in a reduction of 2,108 metric tons of CO2 emissions during the calendar year.