Shoppers in the United Arab Emirates (UAE) are flocking to Abu Dhabi this Ramadan thanks to the emirate's extravagant Layali Ramadan campaign. Launched on March 8th and running until April 14th, the initiative boasts over 3,500 participating stores across 27 malls, offering a dazzling array of exclusive experiences and retail opportunities.
Layali Ramadan positions Abu Dhabi as a premier destination for luxury shopping during the holy month. The campaign features a minimum of ten "first-in-the-region" immersive experiences, alongside limited-edition collections, exclusive capsule releases, and enticing retail promotions. This strategy caters not only to established international brands but also to up-and-coming local designers, solidifying Abu Dhabi's status as a rising hub for brand activations.
The inaugural weekend of Ramadan witnessed a fruitful collaboration between Abu Dhabi Retail and Mirbad, a homegrown pop-up concept. The annual Ramadan Night Market, held at Manarat Al Saadiyat, brought together over 100 vendors. Shoppers had the chance to discover coveted regional brands like Karen Wazen Eyewear and OFA, alongside the works of budding creative talents under the "Once Upon A Time in Mirbad" banner.
This emphasis on regional talent is a key element of Layali Ramadan's strategy. The campaign recognizes the growing influence of homegrown designers and artisans within the UAE's luxury market. By offering a platform for these rising stars alongside established names, Abu Dhabi Retail fosters a dynamic and inclusive shopping environment.
Beyond exclusive experiences and retail offerings, Layali Ramadan promises a taste of Emirati culture. Malls participating in the campaign are adorned with Ramadan-themed decorations, and many host traditional music performances and cultural activities. This cultural immersion complements the shopping experience, allowing visitors to experience the spirit of Ramadan alongside the luxurious offerings.
The Layali Ramadan campaign has garnered significant attention, not only within the UAE but also across the wider region. Abu Dhabi Retail's initiative highlights the emirate's growing prominence as a luxury shopping destination, offering a unique blend of international brands, local talent, and cultural experiences during the holy month.