The Dubai Press Club (DPC) convened the Emirati Media Forum for its ninth edition, bringing together local media leaders and stakeholders to explore the theme of innovation and its impact on the media landscape. The forum, held under the patronage of a prominent UAE leader, served as a platform for industry experts to discuss strategies for propelling the Emirati media scene forward in an ever-evolving technological environment.
Mona Al Marri, President of the DPC, emphasized the forum's significance in fostering collaboration and knowledge exchange. "This forum provides a unique opportunity for our local media organizations to come together, share best practices, and identify innovative approaches to navigate the dynamic media landscape," she remarked. "By working collectively, we can ensure that Emirati media continues to thrive and contribute meaningfully to the UAE's ambitious goals."
The forum's agenda featured a range of thought-provoking sessions that delved into various aspects of media innovation. A panel discussion titled "The Rise of New Media Platforms" explored the growing influence of social media and digital content creation, with experts analyzing their impact on traditional media consumption habits. Panelists also deliberated on strategies for Emirati media outlets to leverage these new platforms to reach wider audiences and enhance engagement.
Another session, "Embracing Artificial Intelligence in Media," examined the potential of AI-powered tools to revolutionize content creation, distribution, and audience analysis. Leading media professionals discussed the ethical considerations surrounding AI adoption in the media industry while outlining potential applications for automation and data-driven content personalization.
The forum also dedicated space to fostering the next generation of media professionals. A session titled "Empowering Young Emirati Media Talent" brought together media educators, industry veterans, and young journalists to discuss strategies for equipping future media leaders with the skills and knowledge necessary to navigate the evolving media landscape. Experts emphasized the importance of fostering critical thinking, digital literacy, and a strong work ethic to ensure a robust future for Emirati media.
Beyond panel discussions, the forum hosted interactive workshops that provided practical guidance on implementing innovative media practices. Participants gained hands-on experience with emerging technologies like virtual reality (VR) and augmented reality (AR) in the context of storytelling, exploring their potential to create immersive and engaging content experiences.