PayTabs Egypt, a leading provider of online payment gateway solutions, has announced a strategic partnership with Souhoola, a popular Buy Now, Pay Later (BNPL) platform in Egypt. This collaboration aims to broaden the range of payment options available to merchants and enhance the overall customer experience for online shopping in the country.
Through this partnership, PayTabs Egypt will integrate Souhoola's BNPL solution into its existing payment gateway platform. This will allow merchants using PayTabs to offer their customers the flexibility to pay for their purchases in installments over a predetermined period. This is expected to cater to the growing demand for BNPL options among Egyptian consumers, who are increasingly adopting digital payment methods.
The partnership is seen as mutually beneficial for both companies. PayTabs Egypt will be able to expand its portfolio of payment solutions and cater to a wider customer base. Souhoola, on the other hand, will gain access to a larger pool of merchants through PayTabs' extensive network, reaching a broader audience and potentially increasing its user base.
Commenting on the partnership, Karim Eyada, General Manager of PayTabs Egypt, stated, "We are dedicated to exploring partnerships that bring value to merchants and elevate the digital payment landscape. By integrating Souhoola's BNPL solution, we are addressing the evolving buying habits of consumers and providing our merchants with a competitive edge."
Ahmed Al-Shanawany, CEO of Souhoola, echoed these sentiments, stating, "We are delighted to partner with PayTabs Egypt to bring our BNPL solution to a wider audience. This partnership aligns with our commitment to empowering both consumers and merchants with flexible and accessible payment options."
This partnership is the latest in a series of strategic collaborations forged by PayTabs Egypt with leading local and regional brands. These collaborations aim to deliver a smooth and trusted payment experience for both merchants and customers across the e-commerce landscape in Egypt.
The integration of Souhoola's BNPL solution into PayTabs' platform is expected to contribute to the ongoing growth of the e-commerce sector in Egypt by providing consumers with greater flexibility and convenience when making online purchases.