The Integrated Transport Centre (ITC) of Abu Dhabi is actively participating in the ongoing Gulf Cooperation Council (GCC) Traffic Week 2024. Held under the slogan "Driving Without a Phone," the campaign aims to raise awareness about the dangers of distracted driving and promote safe road practices across the GCC member states.
The GCC Traffic Week is an annual initiative organized by the traffic authorities of the six member countries: Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates. This year's edition, running from March 3rd to 9th, 2024, coincides with a global focus on reducing road traffic fatalities.
The ITC's participation in the campaign reflects Abu Dhabi's commitment to creating a safer transportation environment for residents and visitors alike. The organization has planned a series of activities throughout the week to educate the public about the risks of using phones while driving. These activities include interactive workshops, community outreach programs, and social media campaigns.
Workshops will be held at schools, universities, and public transportation hubs. The sessions will target different age groups and demographics, with a focus on the dangers of texting, talking on the phone, and using navigation apps while behind the wheel. Participants will learn about the cognitive distractions caused by phone use and the potential consequences for themselves and others on the road.
Community outreach programs will see ITC representatives engaging with the public at popular locations like malls, parks, and sporting events. They will distribute informative brochures and flyers highlighting the key messages of the campaign. Additionally, engaging activities and competitions will be held to capture the public's attention and reinforce safe driving habits.
Social media plays a crucial role in the ITC's campaign strategy. They are utilizing various platforms to share informative content, including videos, infographics, and public service announcements. The campaign leverages popular social media trends and influencer partnerships to reach a wider audience and generate discussions about distracted driving.
The ITC's participation in the GCC Traffic Week is a significant step towards promoting road safety in Abu Dhabi. By educating the public about the dangers of using phones while driving, the organization hopes to instill a culture of responsible driving behavior and contribute to a reduction in traffic accidents.