Local coffee shop owners have reported a noticeable increase in foot traffic since the campaign began. "We've seen at least a 30% rise in customers over the past week," said Aisha bint Rashid, owner of "The Land of Frankincense," a traditional Omani coffee house in Muscat. "Many people are coming in specifically to try Omani coffee for the first time, and they're loving it."
Bint Rashid credits the social media campaign for raising awareness about the quality and variety of Omani coffee. "The campaign has definitely sparked a conversation about the importance of supporting local businesses," she said. "People are realizing that they can get a great cup of coffee without having to go to an international chain."
The trend has extended beyond just increased patronage at coffee houses. Omani coffee roasters have also seen a surge in demand for their products. "We've been getting a lot of calls from supermarkets and restaurants interested in stocking our coffee," said Said al-Abri, who runs a small coffee roasting business in Nizwa. "It's been a very positive development for our business."
Al-Abri believes the renewed interest in Omani coffee is a chance for the local industry to establish itself more firmly in the market. "We have a great product, and now people are starting to see that," he said. "With continued support, I believe Omani coffee can once again become the preferred choice for coffee lovers in Oman."
The social media campaign has not only boosted the Omani coffee industry but has also sparked a wider conversation about the importance of supporting local businesses. Many Omanis are taking a renewed interest in exploring and buying domestic products, ranging from traditional garments and handicrafts to food items and everyday necessities. This shift in consumer behavior could have a significant impact on the Omani economy, promoting self-sufficiency and empowering local entrepreneurs.