For the second consecutive year, Miral, the leading experience creator behind Abu Dhabi's immersive destinations, has joined forces with the Khalifa Fund for Enterprise Development to empower local entrepreneurs. This renewed partnership provides a platform for homegrown businesses to shine at the popular Yas Bay Waterfront Nights market.
The ongoing market, which kicked off on March 22nd, 2024, features over 20 local businesses and artisans. Ten of these ventures benefit directly from Khalifa Fund's support, illustrating the fund's dedication to fostering a thriving entrepreneurial ecosystem within the UAE. Alia Al Mazrouie, CEO of Khalifa Fund, and Mohamed Abdalla Al Zaabi, Group CEO of Miral, recently visited the Waterfront Nights market in a gesture of support for the participating entrepreneurs. Their visit served as a valuable opportunity to gain insights into the local businesses and the products they offer.
This collaboration between Miral and Khalifa Fund goes beyond simply providing a marketplace. It equips these businesses with the tools they need to flourish. The Khalifa Fund's expertise empowers entrepreneurs through various initiatives, including business development programs, financial assistance, and mentorship opportunities. This comprehensive support system is crucial for nurturing a robust SME (small and medium-sized enterprise) landscape within Abu Dhabi.
The Yas Bay Waterfront Nights market offers a vibrant space for these businesses to showcase their unique products and connect with a wider audience. This exposure is particularly valuable for businesses rooted in Emirati culture and heritage. Homegrown brands like IV Perfume, Sada Oud, and FAE Oud & Perfumes, all supported by Khalifa Fund, are captivating visitors with their exquisite fragrances and traditional Emirati incenses. The market also features a diverse range of offerings, including textiles, fashion designs, and products catering to people of determination.
This renewed partnership between Miral and Khalifa Fund underscores the commitment of both organizations to empowering local talent and enriching the cultural tapestry of Abu Dhabi. By fostering a supportive environment for entrepreneurs, this collaboration paves the way for a more dynamic and diversified business landscape in the emirate.