The 22nd Arab Media Forum, held under the patronage of Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, brought together leading figures from the region's media landscape. A key highlight of the event was the fourth Arab Social Media Influencers Award, which recognizes the contributions of digital influencers who are making a positive impact on the Arab world.
The award ceremony, held on the second day of the forum, saw a diverse range of influencers honored across various categories. Saudi media professional and journalist Abdulrahman Abumalih, known for his innovative podcasts and leadership in the regional podcasting scene, received the Audience Engagement award. Egyptian entrepreneur and social media personality Yasmine El-Safty was recognized for her work in promoting environmental awareness through her social media platforms, taking home the Sustainability Champion award.
Other winners included Emirati filmmaker Khalid Al-Mahmoud, whose educational content on social media earned him the Knowledge Creator award, and Moroccan stylist Noura Benchekroun, who claimed the Fashion Inspiration award for her work in promoting Arab fashion trends.
The ceremony not only served to celebrate the achievements of these influential figures but also underscored the growing importance of social media in the Arab world. Social media platforms have become powerful tools for communication, education, and entertainment, with influencers shaping trends and fostering dialogue on a wide range of issues.
The Arab Media Forum provided a platform for discussion on the evolving role of social media in the region. Panels featuring prominent media personalities and industry experts explored the opportunities and challenges presented by this dynamic landscape. A key focus was on the responsibility of influencers to create high-quality content that is informative, engaging, and socially responsible.
The recognition of these Arab social media stars at the Arab Media Forum reflects the growing influence of the digital world in shaping the region's media landscape. As social media continues to evolve, these influencers will undoubtedly play a critical role in connecting with audiences, promoting positive change, and fostering a more vibrant Arab media sphere.