In a significant move to empower women in business, Etihad Airways and the Abu Dhabi Businesswomen Council (ADBWC) have joined forces to support a staggering 25, 000 women-owned small and medium-sized enterprises (SMEs) operating in the capital. This collaborative effort aims to provide these businesses with greater access to opportunities and resources, fostering their growth and contribution to the UAE's economy.
Through a signed Memorandum of Understanding (MoU), Etihad Airways has pledged to prioritize women-led businesses when selecting suppliers. This preferential treatment will open doors for countless SMEs, potentially leading to lucrative contracts and increased visibility. The airline will also leverage its extensive network and resources to connect these businesses with potential clients and partners.
Furthermore, the Etihad Guest loyalty program will be instrumental in this initiative. The MoU outlines a program offering generous Etihad Guest Miles benefits to members of the ADBWC. This translates to significant savings on business travel, a crucial factor for SMEs looking to expand their reach and explore new markets. By reducing travel expenses, Etihad Airways is empowering women entrepreneurs to invest those saved resources back into their businesses, further propelling their growth trajectories.
The partnership extends beyond just financial support. The ADBWC, a renowned organization dedicated to empowering women in the UAE, will provide its members with access to mentorship programs, workshops, and networking events. This knowledge sharing and professional development will equip women entrepreneurs with the tools and guidance necessary to navigate the complexities of running a successful business.
This initiative by Etihad Airways and the ADBWC is a remarkable example of a public-private partnership working towards a shared objective. By combining their financial muscle, industry expertise, and dedication to women's empowerment, they are creating a powerful ecosystem that will undoubtedly propel women-owned businesses to new heights. The potential impact on the UAE's economy is undeniable, with a surge in female-led business ventures contributing significantly to the country's GDP and diversification efforts.
The UAE has consistently strived to be a champion for gender equality, and this partnership serves as a strong testament to that commitment. By fostering the growth of women-owned SMEs, Etihad Airways and the ADBWC are not only empowering women entrepreneurs but also paving the way for a more balanced and prosperous business landscape in the region.