With Dubai's sweltering summer in full swing, Emirates Central Cooling Systems Corporation (Empower), the world's largest district cooling service provider, is launching a new initiative to empower its customers to take control of their cooling costs and environmental impact.
The campaign, titled "Set at 24°C and Save, " emphasizes the significant energy savings achievable through minor adjustments to air conditioner thermostats. By setting thermostats to a comfortable 24°C in auto mode, residents can significantly reduce their district cooling consumption, resulting in lower bills and a smaller environmental footprint.
"We're seeing a growing awareness of responsible energy consumption among our customers, " said H. E. Ahmad bin Shafar, CEO of Empower. "This is a positive trend, and by working together, we can make a significant impact by adopting sustainable practices that benefit both our community and future generations. "
Empower highlights that conventional cooling solutions can use up to 50% more energy compared to their district cooling services. The campaign aims to educate residents on these benefits and encourage them to embrace this efficient and environmentally friendly approach to cooling their homes and businesses.
The initiative goes beyond simply suggesting a thermostat setting. Empower is providing its customers with valuable resources and information to optimize their cooling consumption.
This includes educational materials on best practices for using district cooling effectively, such as minimizing drafts, scheduling maintenance on AC units, and utilizing natural ventilation whenever possible.
Empower's confidence in its customers' environmental awareness is evident throughout the campaign. The company emphasizes the collective impact achievable when residents prioritize responsible energy use. By making small adjustments to their cooling habits, Dubai residents can contribute to a greener future while simultaneously lowering their utility bills.
The "Set at 24°C and Save" campaign is a testament to Empower's commitment to sustainability and customer empowerment. By promoting responsible energy consumption, the company is fostering a culture of environmental awareness within the Dubai community.