Themed “Get set for a summer brimming with discounts and adventures,” this year’s event showcases a new visual brand identity, emphasizing local and international brands. Major shopping malls, retail outlets, hotels, and tourist attractions participate, offering special deals and promotions to residents and visitors alike.
The promotion includes the "Back to School Campaign" from August 19 to September 1, allowing students and parents to purchase school supplies at discounted rates. Additionally, extensive participation from hotel establishments ensures attractive deals, enhancing Sharjah's appeal as a summer destination.
Key attractions during the festival include cultural performances, entertainment activities, and numerous shopping opportunities. The event highlights more than 20 hotel packages from 16 establishments, alongside offers at 11 popular tourist destinations. Overall, 70 different summer offerings are available, including entertainment events, workshops, and summer camps.
Moreover, the event promotes Sharjah’s retail and tourism sectors, contributing to the emirate's economic growth by driving commercial activities. The strategic collaboration between the private and public sectors underlines Sharjah's heritage and its role in enhancing tourism and retail trade.
The Sharjah Summer Promotions also feature a dedicated website, www.shjsummer.ae, where visitors can find detailed information on offers, packages, and discounts, along with direct booking links for hotels and shopping centers. This initiative aims to provide a seamless experience for shoppers and tourists, further boosting participation through various contests and raffles.
Overall, the Sharjah Summer Promotions 2024 is a comprehensive initiative to invigorate the emirate’s economic landscape, offering a mix of shopping, entertainment, and cultural experiences that cater to diverse audiences.