Oman Focuses on Expanding Tourism Ties with India

Oman's Ministry of Heritage and Tourism (MoHT) has launched an extensive promotional campaign across key Indian cities, aiming to strengthen tourism connections between the two nations. The campaign, running from August 20 to 28, focuses on showcasing Oman's diverse tourist attractions and boosting visitor numbers from India, a market that contributed over 600,000 tourists in 2023.

The campaign includes mobile workshops in New Delhi, Mumbai, Chennai, and Bangalore, where 18 representatives from Omani tourism companies, hotels, and key Indian travel partners are collaborating to highlight Oman’s unique offerings. The workshops emphasize Oman's natural beauty, rich cultural heritage, and the growing trend of wedding and conference tourism, which are increasingly appealing to Indian tourists.

Azzan bin Qasim al Busaidy, the Under-Secretary of MoHT, emphasized that these initiatives are designed to introduce Indian tourism companies to Oman’s capabilities and build stronger relationships between tourism operators in both countries. The workshops are part of a broader strategy to solidify Oman's presence in global tourism markets and attract a diverse range of travelers.

Discussions during the campaign have also focused on making Oman more accessible to Indian visitors, with the goal of surpassing last year’s visitor numbers. The Sultanate’s efforts are not just aimed at promoting leisure tourism but also positioning Oman as a prime destination for weddings, conferences, and exhibitions.

This campaign follows the success of similar initiatives in other international markets and reflects Oman's ongoing commitment to expanding its tourism sector. With India identified as a key source market, the MoHT's promotional activities are expected to significantly boost tourism and enhance bilateral relations between Oman and India.

As Oman's tourism sector continues to grow, these promotional efforts are crucial in maintaining the momentum and ensuring that the Sultanate remains a top choice for Indian travelers seeking both luxury and adventure.
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