Tansel, a veteran in the industry with over four decades of experience, emphasizes the importance of forward-thinking strategies and adaptability. He believes that the future of the automotive sector depends on its ability to meet rising consumer expectations and leverage emerging technologies. Digitalization has been a cornerstone of his strategy, and AMA's adoption of seamless digital solutions has played a critical role in attracting and retaining customers.
One of the major innovations Tansel introduced was the Connected Live Interactive Xperience (CLIX), which revolutionized how AMA interacts with its customers. This service enables potential buyers to explore vehicles virtually, with sales personnel guiding them through a personalized digital experience. CLIX was instrumental in expanding AMA’s market reach during the pandemic, leading to a 30% growth in its market share in 2020, a notable achievement during such turbulent times.
In line with AMA’s commitment to enhancing customer convenience, Tansel also spearheaded the implementation of digital payment solutions. The company’s online financing platform allows customers to secure car loans from more than 100 UAE banks without stepping into a bank or showroom. This initiative has seen a steady uptake, with hundreds of customers utilizing the service, marking a shift towards a more digital-first approach in the car buying journey.
Beyond sales, AMA’s after-sales operations have also embraced innovation. The company launched vehicle pickup and delivery services, allowing customers to have their vehicles maintained without leaving their homes. This initiative not only prioritized safety during the pandemic but also catered to evolving customer preferences for more convenient, hassle-free services. AMA's after-sales operations earned recognition as the first automotive dealership in the GCC to receive the prestigious Bureau Veritas SafeGuard label, a testament to the company's dedication to maintaining high standards of safety and customer satisfaction.
Tansel’s leadership has also been shaped by his deep understanding of the mechanics and business of the automotive world. Starting his career as an apprentice at 15, he has worked his way up through the ranks, gaining hands-on experience and a comprehensive understanding of both the technical and commercial aspects of the industry. His leadership philosophy revolves around long-term planning, hiring the best talent, and ensuring consistent growth even in challenging markets.
AMA’s efforts under Tansel’s direction have not gone unnoticed. The company was recognized internationally with prestigious awards, including the Renault Global Partners Award and the Nissan Global Dealer Award, further solidifying its position as a leader in the automotive industry.
Looking ahead, Tansel remains focused on continuous innovation to keep pace with global trends in the automotive world. He highlights the importance of staying ahead in a rapidly evolving market where consumer expectations are growing, driven by advancements in electric vehicles (EVs), autonomous driving technologies, and sustainability initiatives. AMA is already taking steps in this direction by exploring new technologies and mobility solutions that align with these global shifts.