This year's event, in its third edition, focused on a holistic approach to improving customer experience through digital transformation and sustainability efforts. Ooredoo has consistently emphasized the importance of staying attuned to customer preferences in an industry characterized by rapid technological advancements. The 2024 edition showcased several key developments, including enhancements to the "My Ooredoo" app, a more seamless payment experience via Ooredoo Money, and sustainable business practices aimed at reducing the company's carbon footprint.
Chief Executive Officer Sheikh Mohammed bin Abdulla Al Thani highlighted the role of Customer Day as a platform to strengthen the relationship between the company and its users. He noted that direct customer engagement is crucial for continuously refining Ooredoo's offerings to meet the evolving demands of a digitally connected society. Sheikh Mohammed reaffirmed Ooredoo's commitment to providing top-tier services, particularly in areas of 5G connectivity and enhanced customer support channels.
The 2024 event placed significant emphasis on Ooredoo's growing role in promoting environmental sustainability. As part of its broader sustainability agenda, Ooredoo Qatar is aligning its operational practices with global environmental standards. This effort was demonstrated through its initiative to plant trees and reduce plastic waste in collaboration with local partners. The initiative, rolled out during Qatar Sustainability Week, received widespread support from both customers and environmental advocates.
Alongside these sustainability efforts, Ooredoo continues to invest in digital infrastructure, enhancing the customer journey through more intuitive service offerings. The "My Ooredoo" app, already a popular tool among users, has been upgraded with additional features aimed at simplifying transactions and providing real-time support. These improvements, including a streamlined interface and new functionalities such as customizable payment options, are part of the company's broader strategy to digitize and modernize the customer experience.
On the day of the event, Ooredoo staff were positioned across key customer touchpoints, both physical and virtual, to interact directly with users and address their concerns. This initiative not only allows the company to gather firsthand feedback but also strengthens the trust and loyalty of its customers.
In tandem with these service upgrades, Ooredoo also revealed its plans for enhanced 5G network rollouts across key urban and rural areas. This development aligns with the government's national agenda to ensure high-speed internet access for all citizens. The enhanced 5G network will also support the proliferation of smart devices and Internet of Things (IoT) technologies, which are expected to play a pivotal role in Qatar's smart city initiatives.
Ooredoo's ongoing collaboration with global tech giants was another highlight of the event. The company recently announced strategic partnerships with firms like Oracle and Tech Mahindra to accelerate its digital transformation efforts. These partnerships will provide Ooredoo with cutting-edge tools to improve customer data security and develop personalized service offerings.