The agreement was signed by Prof. Hamid Al Naimiy, Chancellor of UoS, and Rashid Abdullah Al Obad, Director of Shams, in the presence of Sheikh Sultan bin Ahmed bin Sultan Al Qasimi, Deputy Ruler of Sharjah, President of UoS, and Chairman of the Sharjah Media Council. This collaboration underscores UoS's commitment to providing a world-class educational experience through partnerships with esteemed institutions and highlights Shams' dedication to fostering a supportive environment for media professionals and entrepreneurs in the region.
The 'Master of Science in Media Leadership and Digital Innovation' programme is designed to provide students with both theoretical and practical knowledge in new media fields. It focuses on developing a contemporary understanding of digital media within a multicultural global context. The curriculum includes training in essential media functions such as content production, management, and technical structures, as well as the dynamics of management and economic feasibility associated with these functions. Advanced practical training is also incorporated to encourage entrepreneurship and empower students to develop their emerging professional and business projects.
Under the terms of the agreement, the College of Communication at UoS will manage the academic aspects of the programme, while Shams will provide financial support for administrative functions, visiting faculty programmes, and joint research initiatives. Additionally, Shams will contribute to enriching the curriculum with case studies relevant to the media industry, organise a series of lectures from experts, and launch a mentoring programme to support and guide students under the supervision of professional leaders in the media sector. Students will also have opportunities to participate in workshops and utilise Shams' facilities to conduct research, gain practical experience, and develop their skills.
This collaboration reflects a strategic effort to bridge the gap between academic theory and practical application in the media industry. By leveraging the strengths of both UoS and Shams, the programme aims to produce graduates who are well-equipped to navigate and lead in the evolving landscape of digital media. The partnership also signifies a broader commitment to fostering innovation and excellence in media education within the region.
The involvement of the University of Barcelona in this tripartite partnership adds an international dimension to the programme, providing students with a global perspective on media leadership and digital innovation. This international collaboration is expected to enhance the quality of education and research opportunities available to students, preparing them to meet the challenges of a rapidly changing media environment.
The agreement between UoS and Shams is a significant step towards strengthening the media ecosystem in Sharjah and the wider region. By combining academic excellence with industry expertise, the partnership aims to cultivate a new generation of media leaders who are capable of driving innovation and contributing to the growth and development of the media sector.
The 'Master of Science in Media Leadership and Digital Innovation' programme is expected to attract students from diverse backgrounds who are interested in pursuing careers in media and digital innovation. The comprehensive curriculum, combined with the practical training and mentorship opportunities provided through the partnership with Shams, will offer students a unique and valuable educational experience.