The new centre is equipped with state-of-the-art technology designed to streamline vehicle maintenance processes, aiming to reduce service times and improve overall customer satisfaction. By incorporating advanced diagnostic tools and automated systems, Lumi seeks to set a new standard in the automotive service industry within the region.
This expansion aligns with Lumi's broader strategy to bolster its presence across Saudi Arabia. In 2020, the company transitioned into a joint-stock entity and expanded its footprint by opening branches in key locations, including Tabuk, Yanbu, AlUla, Al Wajh, and Al Jouf. These developments reflect Lumi's dedication to meeting the growing demand for reliable mobility solutions in both urban and remote areas.
The Tabuk facility is anticipated to serve as a central hub for Lumi's operations in the northern provinces, providing comprehensive maintenance services to its expanding fleet. This strategic positioning is expected to facilitate quicker response times and more efficient service delivery to customers in the region.
Lumi's growth trajectory has been notable in recent years. The company boasts a fleet of approximately 34,000 well-maintained vehicles and operates 41 branches nationwide. This extensive network enables Lumi to offer a range of services, including car rentals, corporate and government leasing, and used car sales. The introduction of the Tabuk service centre is poised to further enhance these offerings by ensuring that vehicles are serviced promptly and to the highest standards.
In addition to its operational advancements, Lumi has been recognized for its excellence in the industry. Since 2020, the company has received thirteen prestigious awards, including being named the Best Car Rental Company in Saudi Arabia for five consecutive years and in the Middle East for three consecutive years. These accolades, awarded by the World Travel Awards, highlight Lumi's commitment to delivering exceptional service and maintaining high customer satisfaction levels.
The establishment of the Tabuk centre also reflects Lumi's alignment with Saudi Arabia's Vision 2030 initiative, which aims to diversify the economy and develop public service sectors. By investing in infrastructure and expanding its services, Lumi contributes to the Kingdom's goals of enhancing the quality of life and providing efficient transportation solutions to its citizens and visitors.
Lumi's emphasis on digital innovation is evident in its recent initiatives. The company launched a mobile application to facilitate seamless booking experiences and introduced bike and motorcycle rental services to cater to diverse mobility needs. These digital platforms are designed to provide customers with convenient access to Lumi's services, reflecting the company's adaptability to evolving market trends and consumer preferences.
The opening of the Tabuk service centre is expected to generate employment opportunities in the region, contributing to local economic development. By hiring and training local talent, Lumi aims to integrate itself into the community and support the Kingdom's efforts in reducing unemployment rates.