One of the standout initiatives is the "Share Your Blessings" charity campaign, organized in collaboration with Emirates Red Crescent and Dubai Islamic Affairs. This month-long drive encourages visitors to donate essential items such as toys, books, daily necessities, and non-perishable food. Donation boxes are strategically placed at Mercato’s main entrance, facilitating easy access for those wishing to contribute. This effort not only aids those in need but also fosters a sense of community among shoppers.
Adding an element of excitement to the Ramadan festivities, Mercato Mall and Town Centre Jumeirah have launched an engaging Lantern Hunt. Participants are invited to explore the malls in search of hidden lanterns, each equipped with a QR code. By scanning these codes through the PrivilegePLUS app, shoppers stand a chance to win daily prizes, including complimentary Iftar meals, shopping vouchers, hampers, and exclusive brand services. The hunt is scheduled at Mercato every Monday, Wednesday, Friday, and Sunday, while Town Centre Jumeirah hosts it on Tuesdays, Thursdays, and Saturdays. This initiative not only offers entertainment but also enhances visitor engagement during the holy month.
In a gesture of appreciation and community building, Mercato Mall recently hosted an exclusive Iftar gathering at Pasha Sarayi. The event welcomed esteemed members of the media, VIP guests, and top influencers, providing an opportunity to experience traditional flavors and foster meaningful connections. Attendees were presented with gifts from Lottah Perfume, adding a touch of elegance to the evening and embodying the gratitude and warmth that define Ramadan.