Operating under the Mohammed bin Rashid Al Maktoum Global Initiatives , the campaign reflects Sheikh Mohammed's vision of promoting sustainable humanitarian and charitable work through community participation and innovative programmes. Its primary objective is to assist people in disadvantaged communities, empowering them to live with dignity and meet their basic needs, with a particular emphasis on sustainable healthcare solutions.
Since its inception, the campaign has garnered widespread support from various sectors, including government entities, private companies, businessmen, and individuals. This collective participation underscores the significance of Ramadan campaigns as a pivotal global humanitarian movement, further solidifying the UAE's leading philanthropic role and its extensive global impact.
Muhammad Shafi, CEO of Prescott Real Estate Development, highlighted the campaign's noble mission to assist vulnerable communities by providing sustainable healthcare, equipping hospitals with necessary resources, and facilitating access to treatment for those in need. He stated, "Contributing to the campaign reflects our belief in this campaign's noble mission and the UAE's deeply rooted humanitarian values. Prescott Development's contribution demonstrates our commitment to social responsibility and supporting MBRGI's impactful programmes and its efforts to instil hope in less fortunate communities worldwide."
The Fathers' Endowment campaign continues to welcome donations and contributions to the endowment fund from institutions and individuals through multiple channels, including the campaign's website , a dedicated call centre via the toll-free number , bank transfers in UAE dirhams to the campaign bank account with Emirates Islamic Bank , SMS donations by sending the word "Father" to specified numbers for varying amounts, the DubaiNow app under the "Donations" tab, and Dubai's community contributions platform Jood .
In addition to Prescott Real Estate Development, other organisations have also contributed significantly to the campaign. AQUA Properties, for instance, donated AED1 million, with its Founder and Chairman, Ali Ashraf Tumbi, stating, "AQUA Properties is pleased to honour fathers by contributing to this impactful campaign. We are honoured to support the campaign's aim of providing sustainable healthcare to the underprivileged, as well as MBRGI's extensive charitable work around the world."
Imtiaz Developments made a substantial contribution by pledging an AED50 million endowment building within the education complex operated by MBRGI in Dubai Academic City. Masih Imtiaz, CEO of Imtiaz Developments, remarked, "His Highness Sheikh Mohammed bin Rashid Al Maktoum has exemplified that true leadership is about creating opportunities and transforming lives. His vision for a resilient and thriving society inspires us at Imtiaz Developments to actively contribute to his mission. This endowment is a tribute to his unwavering dedication to fostering progress, stability, and a brighter future for all."
The campaign's success is evident, with contributions surpassing AED3.3 billion and participation from over 160,560 contributors. This collective effort highlights the UAE's commitment to fostering a culture of giving and solidarity, particularly during the holy month of Ramadan.
Prescott Real Estate Development, established in 2006 by Muhammad Shafi, has built a reputation for excellence in Dubai's real estate sector. The company is known for its innovative designs and customer-centric approach, delivering high-quality residential and commercial properties that cater to diverse needs. Their portfolio includes projects like Fairway Residences, Serene Gardens, and Elevate, each reflecting the company's commitment to luxury and innovation.
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