The International Air Transport Association has introduced the FACE Ambassadors Program, a strategic move to attract and nurture young talent in the air cargo sector. This initiative, part of the broader Future Air Cargo Executives Program, aims to address the industry's pressing need for a skilled and diverse workforce amid evolving global logistics demands.
The FACE Ambassadors Program is designed to engage young professionals in promoting air cargo careers through regional outreach, educational partnerships, and community engagement. Ambassadors will share their experiences and insights to inspire the next generation of air cargo professionals, thereby expanding the industry's talent pool.
This development comes as the air cargo industry grapples with a significant talent shortage. Industry leaders have highlighted the need for tailored recruitment strategies to attract young talent, noting that traditional incentives often fall short. Engaging with educational institutions early and promoting the industry's potential are seen as critical steps in addressing this challenge.
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